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Big Tree Capital, LLC / EMQQ Index – Case Study

We are excited to be launching EMQQ in Europe with HANetf. Their experience, knowledge of the market and entrepreneurial spirit make them the ideal partner for us or anyone else looking to enter the European ETF market.

– Kevin Carter, CEO Big Tree Capital & Chairman, EMQQ Index (Oct 2018)


Big Tree Capital is a privately held investment firm focussed on emerging and frontier markets. They are the designer of the EMQQ Emerging Markets Internet & Ecommerce Index. In 2014, Big Tree Capital launched a US-listed ETF tracking the index, which achieved more than $470 million at peak AUM. Seeing the success of their strategy and the growth of the European ETF market, Big Tree saw an opportunity to enter Europe.

Big Tree Capital had extensive experience running a US ETF business and wanted to expand into the European market, but lacked the knowledge of the local markets to go it alone.

Over the course of ~100 days, HANetf initiated two separate workstreams – one focussed on product development, structuring and legal, and one focussed on distribution, sales and marketing. Maintaining a high degree of transparency through regular updates and reporting, HANetf and Big Tree were able to work effectively in a largely virtual environment.

On 27th September, 2018, HANetf and Big Tree Capital announced the listing of an Emerging Markets ETF on London Stock Exchange, Borsa Italiana and XETRA, initiating a comprehensive PR, marketing and distribution strategy supported by multi-lingual content and communications.

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