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The Royal Mint – Case Study

“This is a milestone moment for The Royal Mint as we prepare to launch our first financially listed product, and reinvent what it means to be a Mint in the modern age. “This physical gold ETC marks an exciting new chapter for The Royal Mint, and for the historic business of gold trading”

Anne Jessopp, CEO of The Royal Mint

 

The Royal Mint has an unbroken history of minting British coinage dating back over 1,100 years. Based in the Tower of London for over 500 years, by 1812 The Royal Mint had moved out to premises on London’s Tower Hill. In 1967 the building of a new Royal Mint began on its current site in South Wales, UK, to accommodate the minting of UK decimal coinage. Today, The Royal Mint is the world’s largest export mint, supplying coins to the UK and overseas countries.

The Royal Mint wanted to use their exceptional expertise in bullion, coinage and vaulting to offer European investors a new physical gold ETC. This required the development of a specialized ETP platform within HANetf as well as sensitivity and respect  for an institution and brand with over 1,000 years of history.

With multiple reciprocal site visits to the Royal Mint facilities and HANetf’s London offices, the teams worked hand-in-glove in a coordinated effort across product development, marketing, legal, sales and communications work streams to enable the Royal Mint to become the first sovereign mint to launch a gold-backed ETC.

The physical gold ETC is The Royal Mint’s first listed financial product and is listed in the UK and Germany and passported to the Italian market.

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